Unit 1 Assignment 1 Original Brand and Character - "Freak Show" Energy Drink featuring Harlequin Mascot

Harlequin Character - First Interpretation

Harlequin Body Action Planning

"Freak Show" Energy - Advertisement Planning

Harlequin - Final Interpretation

"Freak Show" - Final Advertisement

Unit 1 Assignment 1 - Rationale 

For this assignment, I created and designed and advertisement for my original brand of an energy drink called “Freak Show” which takes after the theme of carnivals. This product is suitable for all ages, but is mainly targeted at a younger audience such as teens and young adults. The idea of “Freak Show” is that the energy drink is successful at revitalizing and refreshing the mind during times of fatigue and drowsiness. The product relates the energy given to the consumer to that of a carnival performer who embarks on life-risking tricks such as acrobatics and trapeze. The character developed for “Freak Show” is a harlequin/ circus performer, which gives the energy drink a sex appeal as well as further enhancing the carnival theme and energy of the product. “Freak Show” aims at younger audiences, mainly adolescents or young adults, who partake in exhausting everyday activities or responsibilities such as sports or work. By giving this product a carnival theme and a circus performing character, the product achieves at convincing the consumers of its success at temporarily restoring mental alertness.